Bluefinblackdog is a pursuit of connection—through the elements, the earth, and the lives that share it. Rooted in salt water and the steady thrum of a sportfishing boat, it reflects a life shaped by loyal dogs, sea-stained decks, and quiet mornings on the Cape Fear River. We believe that exploring diverse places and environments deepens our understanding of the world, that time spent outdoors strengthens our sense of self, and that every thoughtful interaction—on land or sea—has the power to elevate the human experience.
There are names you choose and names that choose you.
Bluefinblackdog wasn’t born in a branding meeting or on a whiteboard. It was born on the water — shaped by tide, grit, and good dogs. First came Grady, a black Lab/Pointer mix with a coat like oilskin and a nose for the coast. He didn’t need a leash, just a line of sight to the person he trusted and a patch of shoreline to scout.
Then came the boat — Bluefin. Built tough in Navassa, Carolina-bred, designed to chase marlin in the Gulf Stream and ride the chop home. She was pulled up from Florida, brought back to the waters where she belonged. The river here doesn’t just run — it calls.
Somewhere between the creek and the cut, between long days casting and longer rides back, Bluefinblackdog became more than a name. It became a mark of life lived a certain way — outside, off-grid, close to the weather. A life where your dog rides bow watch, where every tool has a story, and where sweatshirts are earned with salt and time.
We live and build at 33°N — where sand meets live oak and the ocean’s always within reach. Our gear is rooted in this geography. Heavyweight cotton, sun-faded threads, rope-tough details. It’s the kind of kit you wear until the seams give, then stitch up and keep going. Because that’s the only kind worth owning.
Bluefinblackdog isn’t about fashion. It’s about function. About feeling the wind shift, knowing when to head in, and always having a rope and a blade where they should be. It’s gear for river people and water dogs, for mornings spent barefoot on cold decks and evenings around driftwood fires.
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“South by Southeast Radio” is the sound of Bluefinblackdog—casting lines at sunrise, throttling up the coast, dogs shaking off seawater, and stories shared dockside. Press play and set your course.”
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